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Airpure

Airpure are the value air freshener brand. They provide market leading quality at an affordable price.

The brief was to completely revamp Airpure’s customer facing image, whilst showcasing the full catalogue of products to both retail and wholesale customers.

Initially my client only wanted a way to introduce new product ranges to their loyal (and highly enthusiastic) retail customer base. After several meetings the decision was made to go the whole-hog and create an eCommerce solution. This way the orginal concept would still stand, but would capitalise on the commercial capabilities of the highly flexible, yet robust, Magento framework.

Airpure are the value air freshener brand. They provide market leading quality at an affordable price.

Airpure wanted the full service agency treatment within their budget requirements.

Why Magento?

The back-end of Magento handles stock level management, customers, orders, and a whole array of other useful instances. Not only that but Magento also has a powerful CMS (content management system) integrated. The CMS includes a WYSIWYG (what you see is what you get) editor.

Magento has some great out-of-the-box functionality which allows it to serve up select information to specific customer groups. Ue of this functionality was employed in order to provide an online catalogue, which can be viewed with and without the ability to order (or show prices); dependant upon which group a customer may be in.

Meeting client requirements

Airpure wanted the full service agency treatment within their budget requrements – who am I to argue? Following our initial consultation Airpure’s photo shoot was scheduled. The shoot included over 100 x product photos, including several of the Airpure products being used in various situations around the home.

After the shoot I created the first (and final) draft of Airpure’s website.

Good preparation is essential

I provided keyword research as part of the package for Airpure. Identification of the most searched for keywords on the major search engine/s is crucial to any campaign. There is no point targeting keywords that receive no traffic

Once the development phase began, on page SEO (search engine optimisation) was  implemented.

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website design
  • wordpress design

    This was made with:

    • Website design - Illustrator
    • Image output - Photoshop
    • Wordpress front-end development
    • Wordpress CMS
    • On-page SEO
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  • website design

    This was made with:

    • Website design - Illustrator
    • Image output - Photoshop
    • Custom HTML + CSS
    • jQuery
    Learn more